When I started my business, I had an inkling that writing would play a part in it
But I didn’t realise how big a part writing could play in building a beautiful, abundant business and life.
I didn’t have the confidence to call myself a writer (or to even think of myself as a writer!).
In fact, I barely knew how to use writing as a tool to build my business at all.
Could I call myself a kinesiologist? Absolutely. A naturopath? Sure. But a writer…? No. That felt too “big”, too “out there”, too (don’t laugh) “cool”. I lacked the confidence to call myself a writer because I didn’t know if my work was good enough.
I didn’t know how to organise my thoughts, how to plan my content, how to get my work out there and how to back myself and what I’d created.
I felt like if I called myself a writer people might ask me, with a slight scoff, ‘Um, really? So, what do you write about?’
I didn’t realise at the time that the only reason I was worried about what people would think, was because I was worried about what I was thinking.
I did know, however, that I loved writing, and of course I knew I wanted to build my business.
One of my favourite things to do was wake up early when everyone else was still asleep, make tea, and write a newsletter, a blog post, or a new chapter for an ebook or ecourse. I loved creating!
But… I lacked the confidence to be visible with my work.
I often felt really overwhelmed at the start of a new project, and I didn’t know how to manage my energy; I would end up feeling drained and exhausted, my mind spinning because of all the ideas swirling through my head.
I didn’t trust my voice enough, yet deep down, I knew exactly what I wanted to say.
These days, things are very different
If I had to nail down why, I’d say this: I’m incredibly confident about using my voice, about being visible with my work, and I love what I create. I’m confident in how I plan my day, my business and my projects, and in how I clear overwhelm so I can create with purpose.
I’m not saying that with arrogance or ego; I’m saying it because I’ve done the inner work—and the outer work—to let this be true for me.
I’m saying it because I allow in feminine flow, and I don’t force things in my business.
I’m saying it because I don’t let procrastination weigh me down, but I also don’t rush things (even though patience is definitely not my middle name), and I take daily action towards my business dreams and goals, and my life dreams and goals.
I’m saying it because I got tired of not calling myself a writer. I got tired of not thinking my work was good enough. And I got really tired of that whole perfectionism and procrastination thing. Jeez.
I love what I create because I sit and write, a lot (even if I don’t love it at the time). I edit and polish my work later, with love, but I don’t wait for it to be perfect.
I love what I create because I allow intuition, trust and a higher support to guide my work, my words and my business.
And now, I love calling myself a writer, and I love using what I create to build my business.
Being a writer means that I love nothing more than waking up to a blank page.
It means I am happiest when I know I have time and space to create. (But I also know I can create in those cracks of time between the busy.)
It means I know there will be days where I write less, and days where I write more… and both of those days are okay.
Using my writing to build my business with propose means creating with confidence (and sometimes, creating anyway).
It means releasing my work before it’s “perfect”.
It means showing up every single day and honouring my muse… whether she arrives or not.
Being a writer also means that I’ve been able to combine a few things I love very much, mixing writing and creativity, with business and heart.
It means I can put my heart into my work, and put my work into my business.
It means I can connect with people from all over the world, while I tap tap tap away on my laptop in my favourite cafe with a great coffee by my side.
It means I can be myself, while I build my empire.
It means that I am happy, because I get to do what I love, almost every day. (Some days I’m just serious about Netflix and chill.)
But I know that sometimes writing, creating and building your business can feel hard.
You might doubt yourself, your creative abilities and your choices.
You might not know where to start, or how to keep going.
But I know you can write and create and build a beautiful business that you love, if you feel deeply called to it, if you show up for yourself (and your muse), and if you make time and space to clear your blocks, align to your purpose and vision, and love what you create.
And that’s why I want to help.
It’s with so much excitement that I announce my Love What You Create Writer’s Workshop tour
During February and March 2017, I’m holding full-day writing, creativity and business-building workshops in Sydney, Melbourne, the Sunshine Coast and Perth.
Get your tickets here:
“I now understand that the overwhelm I felt at the thought of writing, is a fear of not being good enough, and after this workshop I feel so ready to take action! I feel so empowered and action-orientated, rather than in ‘analysis paralysis’. I loved the workshop, and really recommend it. The workshop helps you move out of your head and into action, and will help you feel so empowered to start or continue writing and creating. The workshop is gentle, supportive, fun and inspiring. Thank you!”
– Louise Nealon
“The best part about today was… absolutely everything! You shared everything, and I loved it. I’m so happy that I can finally give myself permission to write. I highly recommend this workshop, do it! Just go. Cassie is so generous with her knowledge, the content is excellent and the vibe of the workshop is upbeat, kind, empowering and fun.”
– Amanda Henderson, Creative Director and Founder of Gloss Creative
“I absolutely loved the whole workshop; connecting with beautiful people, learning some really useful tips and releasing some blocked energy. I now feel enlightened inspired, more capable and confident. This workshop is an investment into every part of you. It’s worth every cent and more. Creativity is such a beautiful thing that needs nurturing from time to time. Thank you.”
– Ally McManus, Journalist
At this one-day workshop, you’ll learn how to:
♢ Use writing as a tool in your business (think: books, blogs, courses, meditations and more)
♢ Tune into your creativity and honour your muse
♢ Become a prolific writer and creator, without burning out in the process
♢ Build your business with ease and flow, intuition and feminine energy
♢ Mix business with writing, creativity and spirituality to create your best, most aligned and abundant business and life
♢ Release creative fears, procrastination, comparison and perfectionism
♢ Turn your work into something beautiful that you add to your business (think: the behind-the-scenes workings of getting your products out there)
In essence, this workshop will help you truly begin loving what you create in your business in 2017
“This workshop is a must, I loved every bit of it. It’s not your average workshop. Cassie created such a safe and nurturing space and the knowledge she shared was beyond what I expected. To be honest, I was quite nervous and excited, but I never thought I would attend a writer’s workshop. Cassie’s energy is so calming and beautiful and leaving the workshop I now feel more at ease and confident in myself, and the creative process. Thanks so much, Cass.”
– Sammy Pearson, Nurse & Wellness Coach
“I feel so empowered and inspired to write after this workshop. I realise now that it’s not as hard as I thought it was! If you want a little push in focusing more on your business then for sure, 100%, book in to this workshop and do it… it’s amazing and inspiring.”
– Courtney Johnston, Makeup Artist
“Leaving the workshop I feel AH-MAZING! Ready to go, and so much clearer on not just what I will write, but how I will write it. If you have a niggling feeling that you have something to create or share, this workshop is a must! You learn tools and information packaged in the most joyful way. The workshop and content is perfect, inspiring and clear. I loved it.”
– Zara Henderson, Kinesiology & Reiki Student
This workshop is for you if:
♢ You work for yourself and run your own business in industries related to health, wellness, spirituality, business, design or creativity, or some kind of service-based business with roots in heart-based practice, or you have a blog that you want to expand (perhaps into a business)
♢ You work for someone else in industries related to health, wellness, spirituality, business, design or creativity, or some kind of service-based business with roots in heart-based practice, and want to branch out and begin creating and expanding your own body of work
♢ You love writing and creating, and you want to use writing as a tool to build your business
♢ You’re wanting to expand your offerings into online courses, meditations, books and more but you have no idea how
♢ You have an idea of what you want to write and create in your business in 2017, and want to invest your time and energy into these new projects
♢ You want to build your business in 2017 with ease and flow, alignment and devotion
♢ You know you have so much you want to create but feel stuck in perfectionism, fear, comparison and procrastination
♢ You often feel overwhelmed because you have a million ideas you want to work on all at once (or you jump around from project to project) and you know it’s time to get some clarity on what to work on first
♢ You really want to step into your role and purpose as a writer, creative and business owner; someone who uses words and creativity to build their business
♢ You have a high level of self-responsibility and you’re willing to sit down and do the work
♢ You know you’re ready for the next step in your business, and you really want to clear blocks so you can grow, expand and become more visible
♢ You want to open up to making 2017 a beautiful year for your business and you’d love a helping hand in doing so
♢ For more info on if this workshop is for you, have a read of the frequently asked questions, a little further down on this page
This workshop isn’t for you if:
♢ You don’t want to use writing as a tool to build your business or blog
♢ You don’t want to build your body of work
♢ You’re looking for a specific copywriting workshop to build your copywriting skills
♢ You aren’t passionate about writing, creativity and building your body of work to build your business—and your empire
♢ You aren’t sure you’re willing to invest in yourself or your business at this time
♢ You don’t feel called to use your words to build your business
At this workshop, you will:
♢ Sit down and actually… write. You’ll leave having started (or continued to work on) your next thing: a book? eBook? eCourse? Meditation album? A collection of new blog posts? What do you create in 2017? Let’s get started on it at this workshop
♢ Clear comparison, perfectionism and procrastination and start doing the work you know you’re meant to do
♢ Learn how to set your business goals and plan out your projects in a way that clears overwhelm (without bringing more of it in!), and then get started on making them a reality
♢ Discover how to not only market your work with ease and flow, but also manage any self-doubt, criticism or fears of being visible so that you can get your work out there and feel good doing it
♢ Energetically clear creative stresses and blocks that may be holding you back from feeling really confident about your creativity and building your business
♢ Learn how to test the market before you launch your products, and discover my healthy launch tips (after six years in online biz, I know a thing or two about launching your work!)
♢ Then, you’ll start mastering doing the work; you’ll learn about healthy writing habits, how to find your voice and really start using it, how to stop procrastinating and do your work, and how to continue to tune into your creativity in a healthy way (without burning out)
♢ You’ll also get my behind-the-scenes insights into how I wrote my books, from the proposal phase, to the outline, to sitting down and writing them! I’ll be coming off the back of writing my second book in two years, so I’m bringing real-world knowledge and personal experience to this
♢ And… you’ll be able to give yourself permission to call yourself a writer (ah, finally!)
After this workshop, you will:
♢ Have started (or continued to work on) your next writing or creative project, after having brainstormed it at the workshop and received personalised feedback and advice from me too
♢ Have set your writing, creative and business goals for 2017, gotten clear on why you feel drawn to these goals, and cleared any stress or blocks around them
♢ Have a really clear idea of what you’ll be creating over the next year (without being rigid in your expectations or goals)
♢ Have a much deeper understanding of how to write and create your next thing (book, ebook, ecourse, project etc.) with creative clarity, freedom and joy, instead of always feeling overwhelmed, under-prepared or not good enough
♢ Have met a whole bunch of other wonderful women, who will cheer you on and support you in your writing, creative and business endeavours
♢ Know that your work is good enough and feel so much more confident about releasing it into the world
♢ Feel really clear on how to build your business with more flow, and less force
♢ Feel so much more confident in how to fully and truly express yourself using your own voice
♢ Know that you can open up to finding your own inspiration and step fully onto your own writing, creative and business journey (comparisonitis, be gone!)
♢ Feel safe, grounded and confident in how to build your business with words and heart, ease-filled-diligence and devotion, and a lot of flow
♢ And holy moly, so much more
“Love your material. Nothing frightens the inner critic more than the writer who loves her work. The writer who is enamored of her material forgets all about censoring herself. She doesn’t stop to wonder if her book is any good, or who will publish it, or what people will think. She writes in a trance, losing track of time, hearing only her characters in her head.” – Allegra Goodman
Tickets are limited, ensuring I can give personalised attention and feedback on the day
Get your tickets here:
Included in your ticket price is:
♢ A full day of workshopping, clearing blocks, aligning your energy, writing, creativity and building your business
♢ A beautifully-designed and printed workbook to help you do just that, and more
♢ Healthy snacks and treats for morning and afternoon tea (I’m not including lunch but will offer suggestions for surrounding cafes. This way we all get a creative break at lunchtime which is so important for creativity and energy)
♢ Access to the exclusive Love What You Create Facebook group, which will be open for 6 weeks past the date of the final workshop. This will be a space for you to share your work, your wins and your progress, and to receive support and guidance from each other if you need. (I’ll be in there too, of course, but it won’t be about me giving personalised feedback on all your work—this space is more about community and connection with other creatives)
♢ A digital copy of both of my meditation albums; my You Are Enough meditation album, and my Breathe & Receive chakra-cleansing meditation album, each valued at $18.99 (to be emailed to you after the workshop)
♢ Plus, you’ll receive a 50% off coupon code for any course in my Heartfelt Harmony Society (to be emailed to you after the workshop, valid for 2 weeks)
I embrace and embody what I’ll be teaching you. Here’s the proof:
♢ I’ve built a beautiful, supportive and abundant business over almost 6 years, from starting out as a nutritionist and beginning my practice just a month after graduating, to expanding into naturopathy, kinesiology, coaching and supporting other creatives, entrepreneurs and healers in their businesses
♢ I won an international publishing deal with Hay House and wrote the first draft of my 60,000 word bestselling book, You Are Enough, in 6 weeks, in mid-2015. I’m writing my second book now too
♢ I wrote 100,000+ words for the courses and guides in my Heartfelt Harmony Society in just over a month back in early 2015
♢ I’ve been creating beautiful and successful digital products since 2012, from ebooks to meal plans, ecourses to multi-media guides, meditations and more
♢ I’ve written for national and international publications such as Collective Hub, CLEO, Body + Soul, Women’s Fitness, Prevention, Nature & Health, Gourmet Traveller and Dolly, and for websites such as The Huffington Post, The Daily Guru, news.com.au, Vogue.com.au, Sporteluxe, marie claire and smh.com.au
♢ I’ve spoken at events and workshops around Australia for a variety of companies such as Barre Body, New Balance, LinkedIn, Morgan Stanley and Eat Fit Food, as well as a multi-city workshop and book tour for my own book
♢ I am the first one to put my hand up and say I’m a perfectionist, but I don’t let that stop me from doing the work and putting it out there
♢ I know how to honour my muse, and be a prolific writer, without burning myself out in the process
♢ I cleared my own comparison that was holding me back from doing my best work and now I honour my own voice in my writing, in my work, and in my business
Most importantly though, I absolutely love my business, and I love sitting down to create and expand my body of work. I want to teach you how you can create a business and body of work that makes you happy, too
Frequently asked questions:
♢ Do I need to own my own business to come to your workshops?
No. Although most people who are coming to the workshops do run their own businesses, it’s not an absolute requirement. The most important thing is that you feel driven and devoted to honouring your dreams, that you have a keen interest in building your body of work through writing and creativity, and that you have a deep inner commitment to honour yourself, your creativity and your gifts… and to then share them with the world!
♢ Do I need to have a really well-established business, with lots of clients?
Not at all. This workshop will be incredibly supportive in helping you build up your business by tuning into yourself and your gifts, your writing, your creativity and the energy of your business.
♢ Do I need to already be making money in my business to come along?
Nope. The work you do at this workshop will help you work out how you can make money from your writing and through your creativity, and will equip you with the tools, resources and insights to do so. You’ll also have taken those first few steps towards creating what it is you want to be sharing with the world, through your business.
♢ Do I need to be a very good writer?
No, and the fact that you’re asking that makes me think you’re already pretty good! Our inner perfectionist is always the first and last to critique our own work. This workshop is about dimming her voice so you can own your gifts and share them with the world.
♢ Who else will be there?
So far we have naturopaths, nutritionists, graphic designers, bloggers, kinesiologists, reiki and crystal healers, crystal store owners, yoga teachers, massage therapists, makeup artists, personal trainers, life coaches, health coaches, wedding stylists and PR consultants coming to the workshops! What an incredible, creative crew we will be.
“You should write because it brings you happiness and fulfillment. I did it for the pure joy of the thing. And if you can do it for joy, you can do it forever.“ – Steven King
Here’s some feedback from some of the beautiful women who’ve attended:
“I booked into this workshop because I needed help unblocking negative thoughts about my creativity, and wanted to meet like-minded people. I thoroughly enjoyed the whole workshop, and I left feeling inspired, positive and happy. The content was amazing, useful and really practical. My advice? Hurry up and book in!”
– Janelle Lorenzini, Councellor & Psych. Science Student
“The best part about the workshop was hearing Cassie’s personal experience and wisdom about how to overcome perfectionism and overwhelm, and I also loved the workbook and exercises. I feel very clear on what I need to do, and very inspired and empowered to go and do it. The workshop had a beautiful, safe and uplifting vibe. It’s the gentle nudge you need to trust your creativity.”
– Elyse Santilli, Coach, Writer & Speaker
“The best part about this workshop was working on my self-limiting beliefs about creativity and writing, and confronting them. I also loved listening to Cassie’s stories about the writing process of You Are Enough. Leaving the workshop I feel so ready to dive deeper into my projects, and to move through my blocks with ease. If you’re thinking about coming to Cassie’s workshop, just do it! It is so worth it.”
– Caroline LeMessurier, Life Coach
“I was inspired to book into this workshop because I wanted to tap into my creativity with more ease and flow. One of the best parts of the day was Cassie’s amazing stories about her writing and creative journey, which really helped me understand everything. I also loved meeting the other creative like-minded women. After this workshop, I feel so much more capable and supported in my creativity. If you’re thinking of booking into the next workshop, go with a creative project in mind and you’ll get really in alignment, and really inspired.”
– Kim Gatenby, Acupuncturist
“Your intuition knows what to write, so get out of the way.” – Ray Bradbury
I’m so excited about this workshop tour, and I hope you’ll join me
Start the year feeling clear, aligned and purposeful, and let 2017 be the year you truly love what you create.
You can purchase your tickets just below
Please note the refund policy at the bottom of this page.
Date: Sat 18 Feb 2017
Location: The Windsor Workshop, Windsor
Date: Sat 25 Feb 2017
Location: The Little Space, Bondi Junction
Date: Sat 4 Mar 2017
Location: Inbox Workspace, Maroochydore
Date: Sat 25 Mar 2017
Location: Cleaver St & Co. West Perth
Please note I’m unable to offer refunds for change of mind so please be really clear you’re available for the workshop before purchasing. You may transfer your ticket to someone else if you’re unable to make the event. By purchasing your ticket, you’re agreeing to this refund policy.